Everything started with 35$

"The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00. In spring of 1972, the first shoe with the NIKE SWOOSH was introduced.....the rest is history! "

Via Nike Consumer Affairs packet, 1996

Slogan vs Sinceridade

Tenho 3 coisas a dizer sobre este assunto:

1. Ter colocado o slogan da Nutella em primeiro lugar, não foi coincidência. E quase que optei por não colocar....e escuso de dizer porquê, é óbvio.

2. Se fosse há 1 ano atrás, não teria percebido (nem teria rido), porque alguns dos slogans estão associados a marcas brasileiras. Com isto, aqui a emigrante quer dizer simplesmente que se sente mais "em casa".

3. Juro que não é piada, mas não me lembro do terceiro ponto.

Bom final de semana.

Criatividade da Juliane Alves, via criatives

Never Stop Riding

Tenho sido uma blogger ausente, eu sei. Voltarei ao meu ritmo normal depois de acabar um freela para Londres. Aliás, pensando bem nunca fui fiel a um ritmo, mas tenho visto tanta coisa boa por aí com Cannes, que hoje não resisti e decidi fazer um break para dar carinho ao meu blog. Comecei com estes anúncios, porque achei o conceito simplesmente incrível e super bem ilustrado....tão bom que ganhou GP de Press em Cannes.

The Community – La Comunidad (Miami) anúncio para City of Buenos Aires sobre o sistema público de bikes.

Ilustração

arthur-daraujo-ntqd.squarespace.com

Ads: Scrabble "Anagram Lovers" by Mattel Games

Ad Agency Lola Madrid
"What happens when a pineapple and an apple pie meet each other? "

Ads: "Lift" by HSBC

Ad Agency Grey London

"Running a business is about more than just the numbers — it’s about people and human ambition. To encapsulate this, Grey London has created a film depicting one man’s journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he’s experienced in between: the up-and-down, four-decade journey of a business, from start-up to multinational corporation. The twist? It’s set entirely in a lift. “The lift film is really a metaphor for the journey of a business and the people that run it. It takes us through time, and you get to see and feel events in the lifecycle of a business. Yes, it’s a lift journey but it’s the most extraordinary lift journey in the world”, says Nick Rowland, Creative Director at Grey London."

Have a nice (and flexible) day!

"What is branding?"

With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. 

This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?" (from http://www.RisingAboveTheNoise.com )

Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form. Perfect for entrepreneurs, CEOs, innovators, rebels and disruptors of any kind. Motion graphics by the talented Saar Oz. 

"As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years... "

Ads: "Creativity at work" by Samsung

Ad Agency Heaven

Ads: NO MORE's Official Super Bowl Ad

Thank you João Fernandes

Ads: by Norwegian Airlines

Ad Agency M&C Saatchi Stockholm

McGarrah Jessee's 100th Employee

He will never forget his first day at the agency.
"Today, we added our 100th McJer at just the right time and thought it was fitting to celebrate that milestone with a twist on our usual new-hire orientation."

Soooo sweet

Ads: "How far would you go for a Nespresso? "

www.nespresso.com/howfar
George Clooney + Jean Dujardin + nespresso....ok, I can deal with.

Ads: Blah presents "Surfing Bird" by TIM

#falecomoquiser
Ad Agency  R/GA

Thx Jorge Teixeira

Ads: John Lewis Christmas Advert 2014

#MontyThePenguin (more info here)

Chegou o momento dos "Advertising Case Study Videos" brilharem...

Quem trabalha na área sabe exatamente que o sintoma é: "Because you work harder on them than on the ads".
Thx Pedro Gonçalves por divulgares.
E um merecido e gigante obrigado à agência   Rethink Communications   que criou esta maravilha.

By the way, esta mesma agência já tinha conquistado a atenção de todos os publicitários quando decidiu criar o vídeo : "Rethink | The agency with the most awards in the world”.

Afinal ainda há esperanças de ter o meu bicho douradinho.

“I love advertising because I love lying…" by Jerry Seinfield

"The 55th annual CLIO Awards, the most prestigious international advertising awards, were held in NYC. Whoopi Goldberg hosted the event, which also featured a performance by Aloe Blacc and lively acceptance speeches from CLIO Honorary winners Blondie (Debbie Harry and Chris Stein) and Jerry Seinfeld."

Thx M.C.

Ads: "Experience the power of a bookbook" by Ikea

Ikea, i love you!
É só ironicamente genial.
Ad Agency  BBH Asia Pacific

Ads: "Go anywhere, go everywhere" by Renault

Recruited artists Kuntzel+Deygas
Ad Agency Publicis Conseil, France

Thx J.V.

Queres vender o teu carro? Fala com o Luke Aker.

Homem anuncia seu carro velho de forma tão genial que a própria Nissan quis comprá-lo
"O homem fez questão de dizer toda a verdade, desde os bancos de couro rasgados ao capô preso por uma cinta, em um comercial com ares de filme épico, em que o carro é tratado como a última maravilha do mercado automóvel. Citando Aker, como “uma menina feia, mas com uma personalidade incrível."