| • Coca Cola | Frank M. Robinson | 1887 |
| • Michelin | O Galop | 1898 |
| • Shell | Raymond Loewy | 1900 |
| • 3M | Siegle & Gale | 1906 |
| • Mercedes – Benz | Gottlieb Daimler | 1909 |
| • Olympic | Pierre de Coubertin | 1912 |
| • BMW | Franz Josef Popp | 1917 |
| • Underground | Edward Johnston | 1933 |
| • 20th Century Fox | Emill Kosa Jr | 1935 |
| • CBS | William Golden | 1951 |
| • Playboy | Arhur Paul | 1953 |
| • Marlboro | Walter Landor | 1955 |
| • IBM | Poul Rand | 1960 |
| • WWF | Petter Scott Lando | 1986 |
