sexta-feira, 13 de fevereiro de 2015

"What is branding?"

With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. 

This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?" (from )

Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form. Perfect for entrepreneurs, CEOs, innovators, rebels and disruptors of any kind. Motion graphics by the talented Saar Oz. 

"As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years... "